Together with Japan China New Century Association, the Beijing Films Academy has founded the China Japan Anime Manga Research Center in its school. The center will realize the school staff’s wish – to increase the school’s quality of the technical aspects of its anime and manga field with the help of Japan. According to the JCNCA’s wish, the center will also help promote Japanese images in China through its anime and manga. The China Japan Anime Manga Research Center will not only promote the joint research of Japan and China, but will also be holding anime and manga exhibitions.